Press the cookie cutter into the bread. Make sure it goes all the way through or you'll end up with a rough edge when taking the centre out.
Push the centre of the bread away.
Heat up a little butter in a frying pan. You could probably skip the butter if you're using a non-stick pan.
Place the bread in the pan and fry until slightly browned.
Flip the bread over and carefully crack your egg into the middle.
Turn the heat down to a low/medium flame. Place a lid to cover the entire pan. This helps to cook the top of the egg.
Once the egg is done to your preferred state, carefully lift the eggy bread to a place.
Squeeze over tomato ketchup and enjoy.